5 Tips Before Launching Your Crowdfunding Campaign
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views as well become more competitive especially on portal websites that feature different live projects all at once. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – having a big fan base or great social media exposure is not really necessary according to pros. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. Also, don’t forget to customize the promotion in order to make it suit on every platform.
Number 2. Come up with a great video – whether you believe it or not, video clips that are well-thought can give an insight to your visitors of what is it you want to achieve with your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. In reality, this can actually ruin the credibility of your Crowdfunding campaign. Having said that, it is worth of your time to invest hiring an expert who can help in making the video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.
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